The Client & The Problem
Magna Engines is a division of Magna Source Inc. that sells engines for Forklifts. Before working with us, Magna Engines had a WordPress/WooCommerce site that had fallen out of date and as a result, got hacked. The hack got them in trouble with Google and they felt the impact on their business instantly. Something had to happen, and it had to happen fast.
The impact of the hack was so profound, that their site had to be rebuilt from scratch. This left them with an option, sick with WordPress and WooCommerce, or move to Shopify. After some quick deliberation, they opted to transition from their old WooCommerce site to this site to center the chief purpose of the site, selling forklift engines.
The Solution & The Results
In only two weeks (record time for us), we worked as a team to get this site online with 100+ forklift engines for sale, entailing modifying an existing custom Shopify theme to meet the unique needs of the site. Some modifications included three different custom forms, adding rich schema to the theme for Google Merchant center compatibility, and making “Call For Price” an optional price point on product pages.
With the launch of the new site, Magna Engines has managed to beat the hackers once and for all and improve the overall performance on almost every front (more page views, longer time on page, more pages visited per session, and more). We have been so happy with the outcome that we will now be considering Shopify as a solution for all of our client’s e-commerce needs!