Here’s an interesting statistic: a staggering 81% of internet users will think less of a brand or business if their website is obsolete. Another 39% will also think twice about using your product or service if your website is outdated, slow, and not user-friendly.
Your website needs to be well-designed, engaging, and easy to navigate for it to be trustworthy. So how do you figure out if your website can use a facelift?
Below are telltale signs you need to get in touch with a website designer and request for a website redesign stat:
Your website has a low search engine ranking.
A whopping 93% of online experiences start with a search engine like Google. No wonder search engine optimization (SEO) is considered an integral part of your digital presence. SEO has a massive impact on how your site is ranked when a potential customer searches for the products or services you provide.
Let’s say you are an insurance company. If a prospect searches for the keyword “insurance,” would you show up on page 1 or 100? Why is showing up on page 1 important? Over 75% of users won’t scroll past the first page. If you are not on page 1, prospects are likely reaching out to your competitors on page 1 and won’t even know you exist.
Your website has a high bounce rate.
A high bounce rate indicates that your visitors are not finding your site beneficial. This can hurt your site’s overall performance. To ensure your visitors find what they are looking for with ease, you need to ask yourself some important questions.
- Who is your target audience?
- What strategies can draw them in?
- Can visitors easily find what they are looking for?
- Is your site easy to navigate?
As a general rule of thumb, your website should provide value to your target audience. Otherwise, visitors will look for what they need someplace else. Consider your buyer personas when developing website tactics and design so you can ensure they can find all they need in one place.
Your website has inferior aesthetics.
Web design trends evolve constantly. Many experts recommend redesigning your website at least every three years to be up to date with the current trends. That said, you need to be in the know in terms of current designs and be open to tweaking your website when needed.
Undeniably, having a navigable, engaging, and visually appealing site can make a world of difference. How your visitors and prospects perceive your website is critical. Apart from being visually appealing, your website design should highlight your products or services and give your visitors a clear idea of who you are as a brand and business.
According to a study, the decision to stay on your site can be made in as short as 50 milliseconds and often depends on how aesthetically appealing your website is. Assess your current website. Is the design reflective of your brand? Would you patronize and trust the business based on its look? If the answer is no, a website redesign makes perfect sense.
Your website has a slow load time.
If your website loads slowly, visitors are more likely to abandon it without even bothering to see the value you can offer. SEO expert Neil Patel stated that 47% of consumers expect a web page to load in 2 seconds or less.
If you have a slow-loading website, customer satisfaction can also decrease just as fast. This can hurt your reputation as a brand and your SEO efforts. Unfortunately, the ripple effect of a slow-loading website can go beyond frustrated customers.
Your website is difficult to navigate.
Your website’s navigation is one of its most critical features. Ideally, it should clearly show customers where they are, where they have been, and where they need to go. A disconnect at any level of your visitor’s journey can result in frustration, confusion, and website abandonment.
This can also lead to a decrease in sales and returning visitors, high bounce rates, and an increase in the number of frustrated visitors. Fortunately, if you plan your website accordingly and use great navigation design fundamentals, visitors can navigate your website effortlessly and have a superb experience.
Your website is not responsive.
In 2018, over 70% of search engine queries came from mobile devices. That said, Google is now basing its rankings on the mobile version of your website rather than the desktop. A responsive website automatically adjusts to different viewports and screens. Otherwise, your search engine rankings can suffer extensively.
If you want to assess your website’s mobile-friendliness, you can use Google’s mobile-friendly testing tool. It can evaluate your website in seconds. If you are not too happy with the results, consider that your cue to revisit your website’s design and enhance its responsiveness.
While a website redesign can seem like a tall undertaking, it is a worthwhile investment that can provide long-term benefits. Regardless of the reason for the redesign, the bottom line is you should aim for a website that loads fast, is visually appealing, and can offer visitors a seamless experience.
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